In the summer of 1973 7-Eleven stores began a promotion for DC Super-Hero Slurpee cups. Of course, there were NO 7-Eleven stores in Muhlenberg County. The closest were in Nashville, 75 miles (!) away.
Fortunately, my Dad had an old friend in Nashville that we would occasionally visit. On the next visit, I begged to stop at a 7-Eleven store and brought home three cups. (A Slurpee each for me, mom and dad, but of course I would have been willing to drink 30 Slurpees if they would have let me!)
I snagged the incredibly cool Wildcat cup, the awesomely swank Vigilante cup, and the fantastically lame “Dick Grayson” cup (Really? Robin without a mask? Really?) Which only became more irritating when some slightly older cousins visited and got a whole evening of guffaws from a fact that I had a cup on display in my bedroom with a character on it named "Dick." (Obviously, they were from the intellectual wing of the Fox family...) Oh, Slurpee, you know not what you spawned.
From the start of my comic book obsession in 1972 I was almost equally fascinated by the history and creators of funny books as I was with the four-color creations themselves. At that time my favorite comic book was the Justice League of America. Also, DC Comics was reprinting tons of comic book stories from the “Golden Age” of the 1940s right up through the “Silver Age” of the 1960s. (In many ways it was the “Golden Age of Reprints,” but that’s a topic for a future essay.) So even though Gardner F. Fox had left the employ of DC Comics in 1968 (over a dispute about him and other long-time creators wanting DC to pay for health benefits –thank you, greedy corporate bastards…) I pretty quickly became familiar with his name and work.
Of course I would notice his last name, since it was the same as mine, and I couldn’t help speculating at times if perhaps there was a relation between us.Perhaps he could even be a distant Uncle, how cool would that be! (But, as far as I know, there is no relation…)
Gardner F. Fox by Gil Kane
As for his work, Gardner Fox was definitely one of the most prolific writers to ever work in comics.Some historians have estimated that he wrote over 4,000 comic book stories. In addition to the sheer numbers he was also a co-creator of the original Flash; Hawkman; the original Sandman; Starman; Dr. Fate; Zatanna; the first super-team, The Justice Society of America; its successor, the Justice League of America (for which he wrote the first 65 issues); one the greatest science fiction series in comic books, Adam Strange; and the list goes on and on.
Fox’s best stories were tightly plotted little gems, often with puzzles to be solved by his main characters that involved some scientific fact or esoteric knowledge.But although his writing may have been “old school comic pulp” that didn’t engage in the soap opera histrionics that Stan Lee and others employed at Marvel Comics, the comic book stories that Fox was writing for editor Julie Schwartz in the 1960s displayed a far more subtle and solid characterization than they are usually given credit for.
Yes, the characters in his Justice League stories could be rather interchangeable since the plot was king in that book, but on the solo series that Fox wrote – The Atom, Hawkman, and most of all, Adam Strange, he would drop little bits of character into stories that over time would build a really strong picture of his protagonists’ personalities. John Broome, the main writer on The Flash and Green Lantern during the sixties followed this same pattern, and it’s interesting to note that when Fox would script the occasional issue of those two series (usually the ones that would introduce BIG science fiction concepts) you would see no “personality writing” in the stories. Like he was holding back on purpose so as not to “mess with” Broome’s characters. (And it's also interesting how jarring the occasional fill-in by Robert Kanigher on The Flash would be since he would ignore and often contradict all the characterization that Broome had constructed.)
But in addition to all those funny book stories, Fox was also cranking out paperback novels. Between 1944 and 1982, he wrote at least one novel a year, sometimes more, in the genres of historical adventure, science fiction, fantasy, mysteries, spy fiction and more -- under his own name and a variety of pseudonyms. A few years ago I started picking up novels by Fox when I find them in decent condition, and all the ones that I have read so far have been well-written, entertaining and imaginative.
Frank Frazetta on the left, Gray Morrow on the right, what's not to like?
Right now I’m finishing up the two books in Fox’s Llarn series, a neat little planetary fantasy series that is of course, a John Carter of Mars imitator, or perhaps you could say Adam Strange with more sword fights and no worry about being whisked back to Earth when the time comes for the hero to get down with his space sweetie.
Reading these books and seeing the disappointing (though still fun on some levels) Green Lantern movie got me to thinking about Gardner Fox so I naturally looked him up on Wikipedia and also this really fine bio on the Hawkworld website. The result is that I found out two interesting facts. One is that 2011 is the 100th anniversary of his birth, something I’ve seen no mention of on the Internets, and two is that his birthday is one day after mine, May 20th! So a belated Happy Birthday to my “Uncle” Gardner and thanks for all the great adventures!
"Essentially a story should be entertaining. It should lift you out of the fact that you're sitting on a brownstone stoop, as I was when I read The Gods of Mars for the first time. Or the subway; the subway should disappear, and you're living in the world of the story. That is the ideal of the story." -- Gardner F. Fox
“A mild curiosity about UFOs can turn into a destructive obsession. For this reason, I strongly recommend that parents forbid their children from becoming involved. Schoolteachers and other adults should not encourage teen-agers to take an interest in the subject.” — from Operation Trojan Horse by John A. Keel
So my course was determined. I had to own a copy of Chariots of the Gods? no matter if the cost was equal to six comic books and a package of Wacky Packs (the preferred currency of the day…)
Now of course, living in Dunmor, Kentucky, my only access to paperbacks were what happened to be in drugstores in the surrounding area. Even though the sought-after tome had been a bestseller, it had been out a couple of years, and that meant a trip to an actual bookstore. So the next time my mom made the fifty-mile trek to Bowling Green, Kentucky I was ready. Not even the always tempting stock of Aurora monster models at Woolco could distract me from my quest to secure the knowledge of ancient astronauts.
Grabbing the book from the wire rack in the bookstore I discovered that von Däniken had authored more than one book – Gods from Outer Space, The Gold of the Gods (which had awesome gold embossed letters in “the font” – but I knew I needed to start at the beginning, more advanced studies could naturally follow. Paying a grand total of $1.31 I left the store as a possessor of great knowledge. The photo section in the center of the book alone confirmed that my purchase was wise, and I wasted no time diving into the text.
And things were going fine until I hit Chapter 4: “Was God an Astronaut?” Being a good little Southern Baptist boy meant that I was no stranger to Sunday School, and Training Union, and Wednesday night prayer meetings, and revivals in the spring and fall, and church camp for a week in the summer and so on. I was totally hip to some ancient mythological Egyptian or Mayan “god” scootin’ down to Earth on a space scooter, but the mere suggestion that GOD could be anything other than, well, GOD was deeply disturbing to me in a way I couldn’t articulate.
Fortunately, I was soon able to resolve this conflict by using the same method that mankind has used to resolve religious contradictions and conundrums throughout history – I ignored it. Skipping over the chapters on biblical matters, I found myself back in the realm of faraway lands and religious beliefs not endorsed by my mom and dad – more comfortable territory. And although I was firmly convinced that aliens may have tampered with the history of mankind, the disturbing feeling I came away with in regards to any biblical hanky panky by alien angels sapped my desire to follow-up with any of von Däniken’s other books. Instead, I refocused my attention to current alien intrusions.
"That's the way it was" in 1973!
And the media of the day was only too glad to oblige me. Even though the massive wave of UFO sightings in the fall of 1973 began to subside, magazine and book publishers were only cranking into gear. Weekly Reader, the small magazine distributed to grade-schoolers kept the weirdness torch burning bright, but my biggest discoveries of 1974 would be the wonderful little book, Living Monsters: True Stories of Real Monsters by Ann Marie Drozd and the Gold Key comic book UFO Flying Saucers.
Living Monsters was pure B.S, but it was wonderful B.S.Basically it was a quick cash-in book for kids that drew from the seventies craze for UFO and mysterious beasts. Ms. Drozd took a few bare facts about bigfoot, the Loch Ness monster, etc. and turned them into short "gotcha" stories.While not great literature, it did introduce me to two concepts that I loved dearly and still do to this day.
Weekly Reader and school book club books, all purchased "off budget" of course!
The first was the cover story – “Mothman.” While the story in the book had more in common with “hook killer” urban legends than with the bizarre incidents and sightings that took place in Point Pleasant, West Virginia in 1966 and ’67, the big concept of “Mothman” got under my skin and burrowed deep into my psyche. Just the idea of the big bugman became a favorite of mine and remains so to this day.
The other story that got me was “Momo: The Missouri Monster.”Basically it was the story of bigfoot sightings in Missouri and Illinois, but this one connected with me because those were both border states to Kentucky, which meant the odds of Momo in showing up in Muhlenberg County were much better than those of his northwestern cousin making the cross-country trip. And even better was the tidbit that Momo sightings were tied in with UFOs. Because, as everyone knows, alien mysterious hairy primates trumps plain ole Earth-based mysterious hairy primates any day of the week!
On the funny book side, Gold Key had some of the most erratic and nonsensical publishing schedules of any comic book publisher, and the title UFO Flying Saucers had only squeaked out three issues between the years 1968 to 1972. But after the UFO wave of 1973, the title returned and managed to keep a pretty regular schedule through the rest of the decade.
UFO Flying Saucers #4
The first issue I encountered, in the fall of 1974, featured a not-too-accurate but still chilling portrayal of the Pascagoula, Mississippi abductions from October of 1973. While the earlier issues had mainly focused on visual sightings of UFOs, the sheer number of occupant encounters from the 1973 wave gave the comic book plenty of creepy material to draw from, and Gold Key’s stilted artwork and strangely detached style of writing made the stories even more effective.
Looking through the back issues now, pretty much every major UFO case from the 1940s to the 1970s was adapted into the pages of UFO Flying Saucers (with the exception of the Antonio Villas Boas case, but since that one is all about boinking an outer space babe, I can see why they let it slide…) The comic book also inspired me to start my own career as a “UFOlogist” as I compiled records of sightings – mostly drawn straight from the pages of the comic book and supplemented by a few tall tales told to me by schoolmates.
So here I was, amateur UFOlogist, monster hunter, true believer. As the seventies continued, so did my love for this wacky stuff.Little did I know that I was on a collision course with a disappointment of cosmic dimensions, but that’s what we’ll be getting to in Part 3.
Let’s talk about drugstores. Yes, that’s right, drugstores. There was a time, not that long ago, when drugstores were full of wonderment and delight – doorways to all sorts of exciting worlds and mind-expanding adventures, and it had absolutely nothing to do with pharmaceuticals.
I think about this every time I walk into the massive crackerboxes of crap that pass for drugstores now days. (Usually built at the busiest intersections possible to maximize traffic clusterf*cks and if possible, on ground where historic buildings previously stood – but I digress…) Even though these miscarriages of modern architecture are ten, twenty times larger or more than the drugstores of my youth there is nothing in them you really want, stuff you need and have to have sure, but nothing that you want.
It didn’t used to be this way. Not only was going to the drugstore each week something I looked forward to with excitement, but any chance I had to go into a previously unexplored drugstore was even more exciting. The attraction of these pharmacies of yore, could be primarily expressed in terms of three – magazines, paperback books, and comic books.Maybe you could find these in newsstands or bookstores in them there “big cities,” but out in the rest of America, drugstores were where it was at. For me, my primary source during the formative years of my life was Gower’s Drugstore in Lewisburg, Kentucky.
Like a lot of smaller towns in America, Lewisburg had been an “Average Deal” (not a “Big Deal” just “Average”) in the days of passenger railroads, but by 1972 the days of folks traveling by rail in western Kentucky were long gone.The “main” street of Lewisburg was about three blocks long with the businesses still stuck in decaying building that all faced the train tracks and the empty field where the depot had once stood. In addition to the drugstore there was a bank, a barber shop, a hardware store, a feed store, and a few other businesses and that was it.For a supermarket we had to drive another 10 miles to Russellville.
Although my parent’s original plan in having me take piano lessons was to make me the next Liberace (but without being gay, which of course, they had no concept of anyway…), the real result was that it fed my growing and eventual lifelong addiction for comic books, monster magazines, Mad magazine, and science fiction paperbacks. My piano lessons were on each Tuesday in Russellville, on the way there Mom would always make a stop in Lewisburg to go to the bank and drugstore. And that’s where my downfall began.
At Gower’s Drugstore they had wooden shelf racks (much like what magazines are typically displayed on today). The top section was magazines, the bottom section was paperback books stacked vertically with their spines facing out, but the middle section was all comic books. The very first comic book that I can remember buying with my own money was Flash #210 in September of 1971 – purchased at Gower’s of course. Although I loved it and re-read it many times, for some reason the funny book bug didn’t get a bite on me.
American history according to funny books!
But the bug got another chance in the following April when I bought Justice League of America #99 and from then on I was off. Piano lessons didn’t really matter; it was getting to Gower’s each week to see what new comic books were on the stands. I had to have that fix! And even if I couldn’t afford to buy everything, there would be those days when I could at least look through, or maybe even read whole issues that I didn’t purchase.
Early on I realized that Jack Kirby's work was just too much for me.His stuff was just too powerful and totally creeped me out in a way I couldn’t understand. I very rarely worked up the nerve to buy any of his books, but I looked at them. (Of course, now he’s my favorite comic book artist of all time, ah youth…) I can still vividly remember standing in Gower’s reading Kamandi: The Last Boy on Earth #1 every week until it disappeared from the shelf.
But even though the local drugstore brought wonderment and joy it also brought frustration.Comic book and magazine distribution back then was crazy and unreliable.Even though I was in Gower’s every week, it was not unusual to miss issues, just because they never showed up for sale. This drove a kid crazy, because back then if you missed an issue it was gone, daddy-o. The only hope you might have finding a back issue was trading with someone else, or the coverless, three for a quarter packs you could pick up at country markets (and there’s a whole blog comin’ about those babies). That’s why anytime I had the chance to duck into a “foreign” drugstore I took it.It was better than hopping over the Berlin Wall to check out the types of shampoo available in the West, you never knew what treasures you’d find.
Not me, not Gower's, not 1973, but you get the idea...
This catch as catch can method of distribution also shaped my buying habits in a big way. For example Grower’s Drugstore never had a copy of Famous Monsters of Filmland on the shelf. So I was reduced to buying only the occasional issue when I would find one at a drugstore in Russellville or Greenville. My friend John Hudson’s regular drugstore was the one in Greenville.They did carry FM(but not every issue of course, grrr…), so his collection of monster magazines quickly exceeded mine.
The “golden age” of Gower’s came to screeching halt in the spring of 1975. One week I walked into Gower’s and noticed there was nothing new on the shelves. The books were the exact same ones as the week before. The next week it was the same. The next they were still the same. Panic really had me in grip its by this point, so I had to ask what was going on. They explained they were changing distributors and the new ones hadn’t started showing up yet. In the meantime I had to find another source and started frequenting drugstores in Russellville that I had only hit occasionally before. Even though Gower’s eventually did get some new product on the shelves, the bloom was off the rose.I had moved on.
Finally, all the comic books, magazine and paperbacks disappeared from Gower’s. In just a few years Gower’s would relocate out on the main highway that runs through Lewisburg, next to the new IGA supermarket and across the road from the new Lewisburg Bank building. Nowadays when I drive through Lewisburg on my way to visit my parents I pass right by these businesses without giving them a second thought. Now Lewisburg is just a small rural community where you make sure to slow down a bit and not get caught in the local speed trap, and perhaps stop for some gas and cup of coffee at the convenience store. But there was that time when it was my own private gateway to adventure.
